An often overlooked aspect of creating a podcast is the intro’s and outro’s, with many podcast creators opting to put less time and thought into this when it comes to the initial podcast planning stages.

Many podcasters prioritise the main content, which is great, but they should be giving just as much attention to the intro’s and outro’s! We understand that coming up with the perfect intro and outro for your podcast can be tricky, so we’re here to explain why it’s so important and also give you some tips to help you make your podcast intro’s and outro’s really shine!🌟

How Important Are The Intro’s and Outro’s?

Your podcasts introduction is like the opening scene of a movie, it sets the stage, grabs the audience’s attention, and leaves them wanting more. It’s also the first thing the audience will hear, so make it count! Use the intro to really explain your podcast to prospective listeners. Tell them what it’s all about, why they should listen, and what to expect if they do. You should also utilise the intro to really establish your podcasts identity and grab the listeners attention. In today’s fast paced world, you only really have 30 seconds to pique someone’s interest, so be clever with it! 🤩

Now imagine you’re at a gathering, conference or any form of social event, it’s always important to say goodbye, right? So you should always do the same with your podcast. After all, podcasts are a super intimate experience for the listener, so that’s where outro’s come in! Your outro is a way of bidding farewell to the listener and wrapping up your episode on a good note. Not everyone opts for an outro, but we would always recommend, it, and that’s because the outro is the perfect place to add a call to action! Is there a website the listener can visit to find out more information? What about social handles? Where can the audience go to find out more about the host? The outro is the PERFECT place to add all of this. 😍

It’s also important to remember that incorporating intro’s and outro’s into your podcast isn’t just about enhancing the technical aspects of the show, but also about demonstrating a genuine investment in your audiences experience! 🫶

The Perfect Length and Essential Elements!

Crafting the perfect podcast intro and outro requires a mix of relevance, tone, consistency, branding, and length. By maintaining a relevant and consistent tone throughout, you help to build familiarity and reinforce your podcasts identity.

When it comes to length, most experts recommend keeping intros and outro’s between 15 to 30 seconds. According to recent data, and market research done by the Nielson Normal Group, you only have a maximum of 10 seconds in todays modern world to capture someones’s attention! So make those first 10 seconds count!⏰

Still Stuck? Here Are Some Examples!

Creating the perfect intro and outro for your podcast can be tricky! It takes some time, and sometimes you just need a little bit of inspiration.

Here are some brilliant examples of great intro’s and outro’s from some of our recent podcast productions.

The PGN Podcast

Intro:

''Welcome to the PGN Podcast. With this podcast, we're looking to normalise the conversation around flooding, what happens behind the scenes, lifting the curtains and the mystery that can sometimes come into play when you're either involved with flooding or trying to protect your home. We're talking to some experts in the industry and relaying some of the experiences we've heard from some communities. Hopefully, after our series you'll have a bit more information to help yourself or help others in an emergency where flooding is involved.’'

Outro:

''Thanks for listening to the PGN podcast today. We hope you found it informative and enjoyable. If you did, please like and subscribe to the podcast. But also please, if you find this useful to anyone else, pass it on and spread the word.To find out more about Project Groundwater Northumbria, please visit www.pgn.org.uk.’'

Fear Less, Do More

Intro:

''Welcome to our podcast, 'Fear Less, Do More.’ Here we are going to take a deep dive into the minds of some really daring, impactful changemakers. I'm your host, Gill Hunter, and I'm the managing partner at Square One Law. In each episode, we're going to meet some innovators, some trailblazers, and we're going to talk about their successes, their fears, their challenges, and their lived experiences. We're going to understand their secrets to their resilience and their source of their passion so that we can understand what drives them to achieve. These are all leaders who inspire us to step out of our own comfort zones and fear less, do more.’'

Outro:

''Thank you for listening to 'Fear less, Do More.’ All of our guests come from a diverse range of backgrounds, but they all share a common drive. To face their fears, take action and create meaningful impact. If you've enjoyed this episode of our podcast, please follow us at 'Square One Law' on Instagram and LinkedIn, and share the content with your friends, family, and networks.Thank you and see you again on our next episode.’'

An Example Template

Still need some inspiration? We’ve got you, check out these templates for some more inspiration:

Podcast Intro Template

Welcome to [Podcast Name], I'm you’re host, [host's name], and [brief description of host's background or expertise].

In this podcast, we will be [brief description of the podcast’s themed and/or purpose].

Podcast Outro Template

Thank you so much for listening to [podcast name], we really hope you enjoyed this episode! If you did, please like, subscribe, and share with anyone who you think may enjoy it too.

If you’d like to find out more about [podcast name, host or business/organisation], please visit our website/social media channels [website or social media details].

Additional Advice

We hope this information has given you some ideas for perfecting your podcast’s intro’s and outro’s, but if you still need a bit more insight, here is some additional advice to keep you on the right track!

Don’t be afraid to experiment

There’s absolutely nothing wrong with experimenting with your intro’s and outro’s, especially if it still doesn’t feel quite right for you. Experimentation is a key aspect of growth and improvement in any creative endeavour! Through experimentation, you can discover the styles that best work for you, but that also yield the best results and feedback from the listener. Your styles and preferences may evolve over time, so what worked for you and your podcast in the past may also change. Experimenting will allow your intro’s and outro’s to align with your current creative vision and goals.

Customise and Personalise

It’s important to tailor your intro’s and outro’s to your specific audience and podcast theme. The reality is that people will switch off before the episode even starts if they find your outro bland and boring. Making a meaningful connection with your audience is so important in podcasting, because it’s such an intimate form of media! By tailoring your intro’s and outro’s to your audience and niche, you are actively demonstrating that you understand their interests, preferences and needs!

Feedback and Iteration

Gathering feedback from the listener is so important, so it’s crucial to be open to it. By inviting feedback, you are able to assess the effectiveness of your intro’s and outro’s, and whether or not they capture attention, set the tone or leave the lasting impression that you’re looking to leave! There are several ways you can do this, either through listener surveys, social media polls, or even direct messages.

Whether you’re just starting out, or are a seasoned podcaster, Flamingo Heights studio has everything you need to produce high-quality podcast content. Get in touch with us today to get started on your podcasting journey! 🦩🎙️